Online Marketing Agency in Murcia

We're partners of Google, Meta and TikTok Ads. That means access to betas, priority support and features that standard accounts don't have. But beyond the certifications, what sets us apart is how we manage campaigns: with a profitability mindset, not a spending one.

Every PPC campaign we launch —whether on Google Ads, Meta Ads or TikTok— is tied to specific business goals. We don't measure clicks for the sake of it. We measure cost per qualified lead, return on ad spend and real contribution to revenue. We work in sectors where the sales cycle is long and the average order value is high: agrifood, logistics, healthcare, industry, retail and technology. We know that in these contexts a lead is worthless unless it converts into a customer.

SEO remains the channel with the best medium- and long-term return, but the game has changed. Ranking on Google is no longer enough: generative answers from ChatGPT, Perplexity and Google AI Overviews are capturing a growing share of search traffic. At Sozpic we work across all three layers: technical and content SEO, CRO to convert the traffic that arrives, and GEO (Generative Engine Optimization) so your brand shows up when AI answers questions about your industry.

To do this, we've developed AIrketing, our own tool that monitors brand visibility both on traditional search engines and on AI platforms. It's a capability no other online marketing agency in Murcia can offer, because we built it ourselves.

We build WordPress websites with a clear philosophy: performance, accessibility and conversion. We apply a zero-plugin policy whenever feasible, because every plugin is a potential point of failure for speed, security and maintenance. The code you don't need is the best code.

All our websites are built with CRO criteria from the design stage. We don't design for looks and then try to optimize afterward. Information architecture, visual hierarchy and conversion points are defined before a single line of code is written. For projects that need more scale, we also work on custom development outside WordPress, including web applications and platforms with AI agent integration.

We are official partners of ActiveCampaign and Brevo. We don't just set up an email sequence: we design complete acquisition, nurturing and conversion flows that integrate with your CRM, your website and your communication channels, including WhatsApp Business.

The automation we implement connects user behavior on your website with real actions in your sales system. If a lead downloads a catalog, visits the pricing page and opens three emails in a row, your sales team knows it in real time and with context. This isn't inbound marketing theory: it's what we build every day for companies in Murcia and beyond.

With the 300,000 monthly sends we manage, we've learned what works and what doesn't in B2B and B2C email marketing. That operational experience is hard to replicate just by reading articles.

Sozpic works from Murcia and Madrid with companies across Spain. Our main sectors are agrifood, logistics and transport, healthcare, industry, retail and SaaS technology. If your company needs an agency that combines digital marketing execution with real AI capabilities and technology development, it makes sense for us to talk. No 40-page presentations — just a direct conversation about what you need and what we can do.