In this article, we’ll try to lay out a series of points to keep in mind when choosing a good theme to start building a website, depending on the profile (developer, designer, or content creator) and the type of project.

The first step is to introduce the world of WordPress themes: a theme is the visual presentation we give to our website’s content. We can think of a website built with WordPress (or with any content management system, really) as having three clearly distinct parts:

• On one hand, there’s the data structure — this part requires analysis and environment preparation so the website has a consistent structure.
• The content we add to the website.
• The design and the way we present everything above.

This last part is what we’ll cover in this article, through making a good choice of theme for our website.

From a web developer’s point of view, it’s very common to receive a complete design from a designer or an agency, which then has to be turned into a functional website. For this job, the theme itself usually matters little, since all the design work is already done — a “blank” starter theme is typically used as the base to build everything else on. Examples of this type of theme include: Bones, Roots, or Underscores.

A designer may choose to base their work on a premium template (Themeforest, woothemes, elegantthemes), which offer good value for money and, in certain specific cases, can make the design work easier.

Some points to keep in mind when choosing a good theme to use as the base for a website:

• A good design, of course.
• Check that it has good documentation, so it can help us if we have questions about how some aspect of the theme works.
• That the developer offers support — that way, if problems arise with the code, the theme’s creator can help us resolve them.
• That it’s reasonably priced — there’s a wide range, but a price between €50-100 is more than reasonable.
• That it’s designed for our website’s specific topic — there are templates built for different types of sites: online stores, corporate websites, etc. It’s ideal to choose one that fits properly with the website we’re going to build.

Once we’ve chosen the overall look we want our website to have, what remains is the process of preparing the structure, adding and adapting all the content and images, and adapting the theme to fit our needs and our brand’s design. temporal domain .

At Sozpic we’re against “not-so-transparent” and fraudulent techniques when we take on a web positioning project. Peace of mind is worth more than shortcuts, since it’s unacceptable to see your website sitting on page 34 of Google’s results because of poor SEO management.

The reasons are clear: Google is dedicating a lot of effort and resources to fighting webspam. Traditionally, SEO experts and/or spammers have used the same excuse: “I can’t control the links pointing to my website, so links from suspicious sites can never penalize me”, and that was true up to a point. Today, Google has rolled out a tool to disavow links pointing to your website. First of all, I want to make clear that under normal circumstances there’s no need to use this tool. The reasons you might consider using it are: because you’ve received a warning message from Google, because you’ve been penalized by the latest version of Google Penguin, or because you’re being attacked through “bad SEO”. Below, we’ll look at each of these:

You’ve noticed a significant drop since the latest Google Penguin algorithm update.

April 24, 2012, the date Google launched its “Google Penguin” algorithm, which aggressively went after every offender: everyone who had built networks with the sole purpose of fraudulent link building, using anchor texts designed purely to profit from fake links. If this was done artificially and you’re aware of it, the best thing you can do is try to invalidate those links, not only because they can affect your search engine rankings, but also to avoid tarnishing your brand’s image by being associated with a site considered spam. If you can’t resolve the problem, Google’s new tool can be very useful.

You’re suffering a “negative SEO” attack.

Certain companies or organizations carry out what’s known as “negative SEO”, which consists of placing links on a series of fraudulent websites with anchor text designed to associate you with unwanted keywords. With a detailed analysis, we can examine the anchor text and determine where that attack is coming from.

Instructions for using the tool

The system is very similar to robots.txt: it’s simply a text document that indicates where you don’t want to receive links from. As with any interpreted machine language, the hash symbol (#) is used for comments.

In the document, we’ll need to indicate whether we want to “disavow” a link or an entire domain. Example:

As you can see, one link is used per line; if the goal is to disavow an entire domain, you need to prefix it with “domain:” before the domain in question.

Step 1: Go to the link: https://www.google.com/webmasters/tools/disavow-links-main

Step 2: Select the website you want to work on. Step 3: Select the .txt file mentioned above and upload it.

Step 4: Whenever you want to make a change to it, you’ll need to download it, edit it, and upload it again.

Conclusions

Although this is an extremely powerful tool that will change many concepts once thought to be certain, you need to be extremely careful with it and do nothing if you’re not sure whether you need it or how to use it, since it can seriously harm your domain. Obviously, identifying harmful links requires a careful audit. Depending on how you intend to use it, you’ll follow one procedure or another, which we’ll refine in future articles.