Smart TVs are a trend. That’s something nobody can deny. Forecasts indicate that by 2017 this sector will end up capturing a good chunk of the mobile app market, with an expected 2.2 million units sold. In countries like Japan, penetration of this type of television already exceeds 60% of households. The price of these TVs is in free fall and the number of apps is growing exponentially. The big internet companies already have theirs: Twitter, Facebook, Skype, Spotify, Google, and many other companies such as digital newspapers, online film platforms, online banking… and new ones are being added every day to the already extensive catalog of applications.
Building on this reality, many companies have already begun making their way down the development path for this platform. They see this device as a chance to reach a mass audience, since the current range of this type of application is still limited, making it easy to grab the pioneer’s share of the market. The family-oriented nature that Smart TVs inspire is also an interesting point to tap into, since it moves away from the individualistic profile of smartphone apps. When we talk about a mobile device such as any smartphone or tablet, we’re talking about a device that’s mostly for individual use, so the nature or orientation apps should have is determined by that premise. In the case of Smart TV apps, this scope expands to reach the whole family, so applications in this sector should tend to become part of everyday life at home. Another point that companies starting out in this sector want to capitalize on is app quality. In most cases, the current applications available to the general public leave a lot to be desired, either failing to meet expectations or simply not working. All of this shows that a huge market niche is opening up, ready to be seized. Any company that is looking, or has looked, to have a presence in the world of mobile, should take the Smart TV path. At Sozpic we are already prepared to guide you along this path, which is why we offer Smart TV app development services on the leading platforms. We can develop synced apps (TV+Mobile) / Second Screen, e-commerce, and Catch-up TV for media companies.
A new world is opening up… Can anyone top that?